Ad developed and created for a college project. In this work I developed the concept and design of the ad for a skincare brand, The Ordinary. The ad was intended to be published in Elle magazine and Instagram. The idea for this campaign is to mix the name of the brand in a new marketing action: #OutOfTheOrdinary. It is a completely different visual concept that the brand usually does. For the ads, I choose 3 diverse people doing incredible social actions in the world. The idea is to show that The Ordinary’s customers are the influencers, not only of the brand but also of this campaign.