Vaca Profana
ligh red line with a dark red circle in the end of the righ side

Re-branding a feminist carnival block in Brazil, called Vaca Profana (“unholy cow”, in English), and created in 2015. Vaca Profana, as a brand, social movement, and Carnaval party comes to undo other lines of imprisonment of the female being. For a feminist propose, the group uses Carnival to communicate and protest for a free body in an irreverent but serious way, at the same time. The purpose of this re-brand is to make the “Vaca Profana” block more welcoming - with a friendly and fun design - for everyone who wants to fight for gender equality, regardless of color, gender, social status, and age. For this brand I created brand guideline, flyers, social media content, and merchandise.